Gfycat
At Gfycat, we are bringing GIFs into the 21st century. We've gone from 100M -> 180M monthly active users in my time here. I am an inventor on several patents pending. I work closely with the CEO, 1 other designer, about 10 engineers, and a 3 person marketing and biz dev team, across Web, iOS, Android, keyboards, or integrations such as Facebook, Gmail, and Metaverse to name a few.
One story I am proud of, is that I advocated against non-consensual AI porn on our platform, to open up more discussions around Ethical AI in the world. With much lawyer head-scratching at first, we agreed, and then Reddit, P*rnhub, and Twitter followed, proving validation for this important UX decision. After that, I evolved our company to have a cohesive brand and work flow. Here’s more about Gfycat (I’m in the colorful jacket):
Meitu
Last summer at Meitu, I met my goal of 100 million+ views in one day for a new East + West UI, and a trend that I named "AR Glam". In total, Meitu has 450 million+ monthly active users across 23 apps. I globally improved 23 apps by convincing engineering to add people of color and westerners in the ML training algorithms (without using private data). I was also the first person to add black models to Meitu's brand. Then in my 2 week visit to Xiamen, I held a user research presentation about how we may be able to resolve conflicting user expectations to gain more global marketshare. I made several iterations of IxD and UI designs by myself - and also collaboratively, then I taught the team how to set up global remote usability studies.
Makeup brands such as Charlotte Tilbury, Lime Crime, GLAMGLOW, Stila, and Clarins came pouring in to have MakeupPlusApp represent their products in "M+ Counter" digital makeup try-on and "AR Glam" interactive filters, and the user retention rates were booming thanks to having addressed the top user concerns, pushing my team to #1 at Meitu for global revenue generation.
I also ran a 5-Day Google Sprint in our LA office, as you can see from these lovely artifacts. "This was the best day at work I have ever had," one co-worker remarked. Another achievement in the first 3 months was a new research and design proposal by me on mental health awareness and physical safety while taking selfies. This will become part of our #SheUnites campaign, so that Meitu can donate proceeds to The United Nations Entity for Gender Equality and the Empowerment of Women.
Minted
I greatly enjoyed my time working as a Designer at Minted. I was quickly promoted to the Photo Editor team. I edited about 10,000 photos in my time at Minted, including 3 celebrities! From a couple seconds, or up to 3 hours per photo. I was also then entrusted with full wedding suites, digital luxury prints, and specialty overflow projects such as painted maps. Then I trained our Philippines team of 6 remotely, for our custom silhouettes. While the work is under NDA due to the nature of customer's information, these pictures below represent the attention to detail expected.
Gold Star - Be Happy
With my husband, we built and deployed an app from scratch on the topic of happiness to the iOs App Store. Currently we aren't paying for the servers, but this was a really fun project. My favorite part (besides designing the graphics and interactions) was creating a Typeform and then mailing out letters with custom doodles, candy, and stickers to our 50 beta testers to say "Thanks!"
Savant Recall
Savant Recall: Photographic Digital Memory was a working MVP for a new way of searching anything you've ever seen on your screen. It debuted at YC Hacks 2014, and the code was open sourced a couple of years later. We received an interview at Y Combinator in Winter 2015 and were honored to be turned down with some good advice by Paul Buchheit, the lead developer and creator of Gmail! I was responsible for the UX/UI, logo, and all community outreach on this project.
Peppermint
Peppermint was the winner of AngelHack SF 2014. A B2B platform to rate and improve on sales pitches, or use the Android app to get quick feedback on any type of pitch. I was responsible for the UX/UI, graphics, and demo. (This was before I knew what "UX" even was!)